Yesterday and Today

60 years of coffee

1966
In Italy, large-scale retail is taking its first steps, but coffee is still bought loose, in local shops or directly from the roastery. In Verzuolo, Dario Trucco opens the Caffè Tiemme roastery together with two partners.

1970s
From the very beginning, the idea is clear: to offer coffee of outstanding quality. Careful selection of raw materials, artisanal roasting, and a distribution system able to deliver coffee that is always fresh, just roasted and packaged. As the business grows, Dario Trucco acquires his partners’ shares: the roastery becomes entirely his and takes the name Trucco Dario & C. snc.

1990
The meeting with the historic and prestigious brand Caffè Excelsior marks a turning point. Experience, quality, and entrepreneurial vision blend with the brand’s tradition, giving birth to the new company identity: Caffè Excelsior.

1995
Growth requires space. The roastery moves from Verzuolo to Busca. New energy enters the company: the eldest daughter, Roberta, joins the business. At the same time, the Internet begins to change the way everyone works.

2000 – 2002
The customer base expands, the product range grows, and business volumes increase both in Italy and abroad. Nicoletta also becomes actively involved in the family business.

2010
Another important step forward: the roastery moves into the modern facility located at Via Laghi di Avigliana 210, Busca, a site designed to support solid, well-structured growth.

2015
Caffè Excelsior becomes an essential pleasure for coffee lovers at an international level. A significant recognition of Piedmontese craftsmanship as an authentic expression of the finest Made in Italy tradition.

Today
From 1966 to today, Caffè Excelsior continues to do what it has always done: respect time, raw materials, and artisanal know-how, bringing a coffee to the world that tells a true story of family, territory, and passion.